If you go by what the Google people say, of course you should use their technologically advanced Automated Bidding Strategies! Why not take advantage of all that machine learning, and focus your time savings on other tasks. But not so fast! There’s also that saying you’ve heard a billion times: “When something seems to good to be true, it usually is…”
It is important to check your Google Ads campaigns on a regular basis to ensure they are running at optimum efficiency. Google Ads is an expensive platform, highly competitive, and definitely not the place to set it and forget it!
If you track the rank of your business for Google local searches, you are well aware that the local search landscape has changed greatly over the past few months. The changes manifested in the Google Pigeon update are well known, but there are some adjustments you need to make to your listing that are not as well known.
Using Google Adwords to drive traffic to your website is expensive. I suspect that Google gets most of it’s money from Adwords advertisers who have no idea what they are doing. These advertisers quickly set up a campaign and pump a bunch of money into it, but see few to no leads. They then pour increasing money in until it starts to hurt, thinking that is the answer. They finally give up, wondering why other people are successful with Adwords, and they are not.
The first thing you should do before starting your Adwords campaign is to read the Google Adwords Help section. There are a number of concepts that it’s good to understand before throwing money at Google. This can shorten a potentially expensive learning curve.
Having said that, here are some quick tips to get you started:
In a recent request for a quote to design and produce an Ecommerce Website, I was asked if I offered a refund if no visitors showed up. I think this question highlights the confusion that a lot of small business people and entrepreneurs have with exactly how the Internet works. Granted, it can be confusing, especially for non-technical people.