Search Engine Marketing

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TP Designs Blog

Search Engine Marketing

Should I Use Adwords Automated Bid Strategies?Troy Philis 13 July 2018

If you go by what the Google people say, of course you should use their technologically advanced Automated Bidding Strategies! Why not take advantage of all that machine learning, and focus your time savings on other tasks. But not so fast! There’s also that saying you’ve heard a billion times: “When something seems to good to be true, it usually is…”

Read more: Should I Use Adwords Automated Bid Strategies?

15 Minute Google Ads AuditTroy Philis 21 June 2017

It is important to check your Google Ads campaigns on a regular basis to ensure they are running at optimum efficiency. Google Ads is an expensive platform, highly competitive, and definitely not the place to set it and forget it!

Read more: 15 Minute Google Ads Audit

TP Designs Earns Google Partner Search SpecializationTroy Philis 23 February 2017

TP Designs has earned a Google Partner Search Advertising Specialization:

According to Google:

“Your new specialization recognizes that TP Designs has demonstrated expertise and sustained client performance in search advertising.”

Learn more about Adwords Campaign Management Services

Google My Business Factors You May Have WrongTroy Philis 27 December 2014

Google My Business Guidelines

If you track the rank of your business for Google local searches, you are well aware that the local search landscape has changed greatly over the past few months. The changes manifested in the Google Pigeon update are well known, but there are some adjustments you need to make to your listing that are not as well known.

Read more: Google My Business Factors You May Have Wrong

Adwords Conversion for DummiesTroy Philis 31 October 2009

Convert or Fail!

Using Google Adwords to drive traffic to your website is expensive. I suspect that Google gets most of it’s money from Adwords advertisers who have no idea what they are doing. These advertisers quickly set up a campaign and pump a bunch of money into it, but see few to no leads. They then pour increasing money in until it starts to hurt, thinking that is the answer. They finally give up, wondering why other people are successful with Adwords, and they are not.

Read more: Adwords Conversion for Dummies

Google Adwords Quick-StartTroy Philis 17 November 2007

The first thing you should do before starting your Adwords campaign is to read the Google Adwords Help section. There are a number of concepts that it’s good to understand before throwing money at Google. This can shorten a potentially expensive learning curve.

Having said that, here are some quick tips to get you started:

Read more: Google Adwords Quick-Start

Search Engine Marketing - SEO vs PPCTroy Philis 15 August 2007

In a recent request for a quote to design and produce an Ecommerce Website, I was asked if I offered a refund if no visitors showed up. I think this question highlights the confusion that a lot of small business people and entrepreneurs have with exactly how the Internet works. Granted, it can be confusing, especially for non-technical people.

Read more: Search Engine Marketing – SEO vs PPC

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